Welcome to Wine Country—Santa Cruz Style. The Santa Cruz Mountains American Viticultural Area (AVA), recognized in 1981, was the first AVA in the nation to be defined by its mountain topography. The wineries that flourish in these mountains are for the most part small, family-owned, boutique operations — many don’t have tasting rooms and are rarely open to the public. At Vinocruz we offer the largest selection of Santa Cruz Mountains wines — more than 150 wines from more than 60 wineries operating within the Santa Cruz Mountains AVA, plus a warm and comfortable wine-tasting room in the heart of downtown Santa Cruz.